How to Get Higher Paying Collabs with Brands on Instagram

Tips from a former collab manager

There are so many brands out there just looking to work with someone like you. Yes, even those of you with less than 1000 followers. Here’s how to take sponsorships to the next level.

The more specific the better. If you focus on reviewing books, seek out publishing houses, book stores or even individual authors. If you’re in the exercise niche be in touch with athletic clothing brands, reusable water bottle companies or health-conscious food brands.

Working with more specific brands does limit your options but it also gives you a better excuse to contact the ones that you align with. There will probably be offers to collab with companies and products that have nothing to do with your account, but your audience will appreciate a hand-selected sponsored post much more than spon-con that comes out of nowhere.

Especially if your account is more general, add something in your bio to show brands and followers that you’re focused on a specific, related niche.

For example, include something like this in your bio:

Recipe reviewer.

Dog product tester.

Makeup enthusiast.

Daily outfit ideas.

In your pitch say you try out similar products on your account and bring up other relevant brands you’ve worked with, not just big name brands but brands in the industry. Your bio will confirm that you’re an authority on the category which ups your value to the brand.

Brands need content for their own accounts and general marketing, so when you approach them, mention how many different photos you can include for both their social media and any other form of marketing. Thoroughly check out their feed and pinpoint the photography style they gravitate towards in your note.

For example:

Hi (brand),

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