How to Use Snapchat to Grow Your Business

Social media marketers know they need to be visible on multiple channels to reach their markets, especially when those markets consist of young people. Most social media marketers spend an ample amount of time on Twitter and Facebook, but they completely forget about Snapchat.

Marketers are a little afraid of the channel because the messages don’t stay online like they do on other sites. If you share something on Facebook, it’s there forever unless you take it down. Snaps only stay active for a limited period of time, and then they’re gone forever. You might think that limits your ability to market on the site, but that’s not the case. You just have to know what to do.

Snapchat caps content at 10 seconds, so you have to be unique and stand out in a short amount of time. That’s the only way you’re going got get people interested enough to open your snaps every time they come through.

What’s considered a unique snap? It’s not as difficult as it sounds. You can use snaps to share fun pictures of your business, provide a behind-the-scenes tour, or offer exclusive information. You can also record and send shout-outs from one of your fans.

Just remember, 10 seconds goes by quickly, so your content needs to be snappy. Get to the point quickly or you won’t be able to get to it at all.

Snapchat has a “Stories” feature that you should put to use. This feature allows you to engage users for a longer period of time. In fact, you can showcase your snaps for more than 24 hours when you use this feature. You still have to use 10-second clips, but the clips go together, allowing you to tell complete stories.

Celebrities like Kylie Jenner and Ed Sheeran use this feature to take their fans through their daily lives. You can do something similar. Come up with a fun and unique story you can tell, and then string your snaps together using this feature.

With just 10 seconds to play with, the key is to leave people wanting more. That makes this the perfect platform for teaser content. Your teaser content needs to be quirky, surprising, or funny so you’ll get a lot of attention.

Don’t leave people hanging when it comes to wanting more. Provide them with additional content that goes with the teaser, so they keep opening up those snaps.

You need to add some value to your snaps, or your market will stop opening them. Include offers and discount codes in some of your snaps. People will just need to take a screenshot of the code to use it in your store.

If you make a habit of adding promotions and discounts to your snaps, people won’t be able to help themselves when it comes to opening them. They’ll have to open them to find out if they’re getting another discount.

Don’t stop with promotions. You should also use giveaways to get people to add you on Snapchat. Give away tickets, gift cards, or anything else of value. You can even have people refer their friends as part of the contest. They get additional entries for every referral they make. If you have something valuable to offer, they’ll be happy to send their friends your way.

Snapchat is a powerful marketing tool and one you need to add to your digital strategy. If you aren’t using Snapchat, you’re not going to reach the younger crowd. Remember, this crowd has money to spend, so get on Snapchat and get out in front of this audience.

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